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Father-sharing”, a mini interactive program on WeChat platform, recently went viral on social media.
Although the name suggests it is taking the sharing business to a whole new level, the program
is just a promotion campaign by the Guangdong-based furniture maker Oppein.
Similar to a ride-hailing app, the mini program shows different kinds of “fathers” – businessmen, athletes, etc. Users can choose their f
avorite one, just like they select a car. Once the selection is done, a video pops up to explain what exactly is “father-sharing”.
The over 5-minute video focuses on the important role fathers play in raisi
ng a child. Most dads are busy with their work and it’s hard for them to spend time with their c
hildren, and that is where the idea of “father-sharing” business took shape. At the end of the film, the protagonist, a “sh
ared father”, decides to quit his job because he believes family matters, and it cannot be replaced.
countries should be mindful of these projects’ impact on the environment and inhabitants.
“It is encouraging that the government of China is taking proactive measures to ensure tha
t the development of the Belt and Road Initiative is risk-informed and sustainable,” she added.
“Disaster-proofing the world’s largest infrastructure initiative is a challenge, but achi
evable,” she said, adding that at the heart of this challenge lies great potential for innovation and creativity, suc
h as new disaster risk prediction and analysis, and disaster-resilient infrastructures.
Huang Runqiu, vice-minister of the Ministry of Ecology and Environment, said disas
ter risk reduction of natural hazards along the initiative is crucial for its success and sustainability.
Regions at the heart of the initiative, such as the Tianshan-Pamir Plateau, the H
imalayas, eastern parts of the Qinghai-Tibet Plateau and South Asia, are facing serious
disaster threats due to tectonic movements, fragile ecosystems and extreme weather, he said.
With participants from 86 countries and regions, this year’s event attracted nearly 5,800 industry insiders from 2,645 companie
s and organizations, who signed 1,368 deals and cooperation agreements worth up to 14 billion yuan.
A report released during the festival says Chinese cinemas screened 34 domestic animated features that grossed 1.62 billi
on yuan in total in 2018, a rise of 13.3 percent on the output and a 24.5 percent increase in revenue, respectively, compared to 2017.
For many international filmmakers, China‘s expanding cartoon and animation industry has gripped their attention.
“I think Chinese animation production is already headed in a great direction,” says Joe D’Am
brosia, senior vice-president of original programming and general manager of Disney Junior.
As one of the guest speakers of the festival’s master classes, D‘Ambrosia joined Disney in 2011 and has played a cr
ucial role in steering the company to the top of preschool TV networks in the United States consecutively from 2013 to 2018.
ng industry will maintain high-speed growth this year, and might make a breakthro
ugh in legalization. For instance, owners of short-term rental houses will have a lega
l identity, and safety standard of the shared homes will be in accordance with that of hotels.
“However, there is no law to regulate home-sharing services at present, which is the biggest challeng
es we face,” Yang said, adding that the Chinese government has a positive attitude toward the sharing economy.
In October, the State Council released an action plan for 2018-20 to further stimulate domestic consumption.
Market access should be relaxed in several service-related fields, such as tourism, and efforts to boost the develo
pment of short-term rental services, such as rental apartments and guesthouses, are encouraged.
Launched in 2011, Tujia lists 1.4 million online homes, including apartments, home
stays and villas across 400 Chinese cities and more than 1,000 overseas destinations.